Branding Expo.02

The branding heralded Expo.02 itself. Windsocks, flags and directional ribbons in the Expo.02 colours were placed at the arrival points in the cities, especially in the railway stations and car parks. Arrows printed on these supports playfully guide visitors to the paths leading to the Artplages. The consistently designed path - Corso - from the railway station to the Arteplage was conceived as a pleasant ten to twenty minute walk.

The entrance areas of the Arteplages in Biel-Bienne, Neuchâtel and Yverdon-les-Bains were designed as large portals. Through them, visitors entered a world that was completely different from everyday life - they were intended to offer a different view of life in a village or town.

A red balloon, visible from afar, marked the meeting point at the heart of Expo.02.

The public spaces represented an architecturally designed dream world that invited visitors to explore.

On site, the ritual of a festive and playful welcome made it possible to slowly and gradually immerse oneself in the Arteplage. This created a peaceful and joyful atmosphere on all the Arteplages. In this magical universe, the public was able to forget their everyday lives for several hours, and this, in retrospect, is probably the best tribute to Expo.02.

Photos: © Intégral Ruedi Baur, Paris, France; © Christoph Grünig; © Archive Frédérique Mouchet; © Philipp Zanatta; © VBS-DDPS