Partner

One of the most important challenges was to find a new form of discreet sponsor presentation on the Arteplages without having to forego the necessary funding from the private sector. Specifically, together with the Direction Partenariat, designers from the Direction Artistique and representatives from the Direction Technique, forms for atmospheric scenarios had to be developed that conveyed the (advertising) messages in a new way. From the outset, the advertising-intensive appearance of the private sector was also restricted in favour of a uniform, artistically sophisticated overall layout. 

In January 2000, the new budget for the Direction Partenariat was set at CHF 454.2 million on the basis of the assessment carried out by Hayek Engineering. At the time, both the Comité Stratégique and Hayek Engineering's consultants considered this potential to be realistic. The subsequent economic recession and tragedies of national and international significance (11 September 2001, Swissair grounding, fire in the Gotthard road tunnel, waves of redundancies in various large corporations, etc.) led to a further reduction in the budget-relevant sponsorship target to CHF 380 million. Taking into account all - including non-budgeted - sponsorship income, the new acquisition target was narrowly missed; from a purely budget-relevant perspective, the financial target was missed by CHF 189.6 million. However, it should be noted that according to regular surveys conducted by the Direction Partenariat, the partners concerned have always expressed their satisfaction.

Income

The following table provides an overview of the total amount of sponsorship acquired (excluding the Confederation and cantons; all amounts in millions of Swiss francs - rounded). 
 

	Budget – January 2000	Actual figures	Difference
Official Partner	67.2	71.8	+4.6
PSIM-Partner	7.6	16.9	+9.3
Exhibition Partner	252.9	232.6	-20.3
Event Partner	56.5	35.7	-20.8
SME	70.0	5.9	-64.1
Total	454.2	362.9	-91.3
Benefits in kind or budget increases	0.0	-98.3	-98.3
Total	454.1	264.7	-189.6

This amount of CHF 362.9 million includes an amount of CHF 98.3 million corresponding to contributions in kind or budget increases for exhibitions or events. This amount has contributed to improving the quality of the projects but has in no way relieved the Expo.02 budget.

^{Text: Expo.02 Final Report, 2003}